Harbour & Co. AIOS

MOD. 01 Key Metrics

MTD Revenue

$51,240

Target $60,000

+47% vs same period last year

Yesterday

$2,580

8 orders · AOV $322

Combined ROAS

13.73x

$2,625 spend

Google 14.1x · Meta 13.47x

Open Tickets

Target <5 · SLA 4 hours

2 new · 5 closed

Cash at Bank

$156,000

Target >$40k

Margin 68.0%

MOD. 02 Revenue & Email

Orders · Yesterday 8 orders · $2,580 total

#HC4891 Teak Outdoor Dining Table — Round 120cm Google $620

#HC4890 Rattan Bookshelf — 3 Tier Natural Meta $389

#HC4889 Coastal Throw Blanket — Sage Green Direct $149

#HC4888 Hammered Copper Vase — Large Google $285

#HC4887 Linen Cushion Set (2) — Sandy Beige Meta $198

#HC4886 Jute Placemats (Set of 6) Direct $89

#HC4885 Rattan Side Table — Natural Meta $520

#HC4884 Coastal Throw Blanket — Dusk Blue Direct $149

FY Revenue

$512,000

FY Net

$184,000

Margin

68.0%

Klaviyo · MTD Last campaign: 18 May 2026

Subscribers

11,240

+145 MTD

Open Rate

74.0%

Target 40%+

Click Rate

4.2%

Target 3%+

MTD Sends

28,400

MOD. 03 Advertising — 1 May – 20 May 2026

Google Ads $1,086 spend · 14.1x ROAS · $15,300 revenue

Campaign	Spend	Conv	Revenue	ROAS
Performance Max — All Products	$225	18	$4,980	22.17x
Performance Max — Outdoor Living	$558	19	$6,840	12.25x
Search — Coastal Home Decor	$184	6	$1,920	10.42x
Shopping — Rattan & Furniture	$118	3	$1,560	13.18x

Meta Ads $1,540 spend · 13.47x ROAS · $20,740 revenue

$68 DEAD SPEND — campaigns with zero purchases this month

Campaign	Spend	Purch	Revenue	ROAS
Sales — Advantage+	$680	18	$14,920	21.93x
Sales — Retargeting	$403	7	$3,180	7.9x
Sales — Lookalike	$388	6	$2,640	6.8x
Brand — Awareness Pause	$68	0	$0	0x

MOD. 04 Support — Freshdesk

3 Open Tickets 2 new yesterday · 5 closed · Target <5

Customer	Subject	Date	Age
Sarah M.	Where is my order? (#HC4876)	2026-05-19	124d
James T.	Wrong colour delivered — Coastal Throw	2026-05-18	125d
Priya K.	Return request — Rattan Side Table	2026-05-17	126d

MOD. 05 Fulfillment — Unfulfilled Orders

Unfulfilled Items Sorted by days pending — red = 21d+

Order	Customer	Product	Supplier	Days
#HC4876	Angela R.	Teak Outdoor Dining Table — Round	Coastal Imports	11d
#HC4871	Mark L.	Rattan Bookshelf — 3 Tier	Coastal Imports	8d
#HC4865	David W.	Coastal Throw Blanket — Rust	Harbour Wholesale	4d

MOD. 06 Kanban — Active Orders

9 Active Orders Pipeline value $48,600

Order	Customer	Location	Item	Total	ETA	Courier	Stage
#HC4876	Angela R.	Sydney NSW	Teak Outdoor Dining Table — Round	$620	21 May	StarTrack	ALMOST FINISHED
#HC4871	Mark L.	Melbourne VIC	Rattan Bookshelf — 3 Tier	$389	22 May	Allied Express	ALMOST FINISHED
#HC4865	David W.	Brisbane QLD	Hammered Copper Vase — Large	$285	23 May	TNT	ALMOST FINISHED
#HC4860	Lisa K.	Perth WA	Rattan Side Table — Natural	$520	24 May	Toll	ALMOST FINISHED
#HC4855	Tom B.	Adelaide SA	Teak Sun Lounger — Pair	$980	26 May	Allied Express	BOOKED
#HC4849	Karen S.	Gold Coast QLD	Coastal Outdoor Sofa Set	$1,240	27 May	StarTrack	BOOKED
#HC4842	James P.	Canberra ACT	Rattan Dining Chairs (Set of 4)	$760	28 May	TNT	BOOKED
#HC4837	Nina T.	Newcastle NSW	Linen Curtain Set — Natural	$380	—	TBC	IN PROGRESS (PENDING)
#HC4831	Owen G.	Wollongong NSW	Teak Outdoor Bench — 180cm	$840	—	TBC	IN PROGRESS (PENDING)

MOD. 07 Inventory & Velocity

Stock Levels Red = low stock (≤2) · Amber = reorder soon (≤5)

SKU	Product	Stock	Sold 1mo	Sold 3mo	Sold 6mo	Sold 12mo
CTB-SAGE	Coastal Throw Blanket — Sage Green	4	18	52	89	142
RST-NAT	Rattan Side Table — Natural	12	9	28	51	74
LCS-WH	Linen Cushion Set (2) — White	24	14	41	76	118
HCV-LG	Hammered Copper Vase — Large	0	11	34	58	91
JPM-SET4	Jute Placemats (Set of 4)	31	22	68	119	201
CTB-DUSK	Coastal Throw Blanket — Dusk Blue	3	16	49	84	130
TK-TBL-RD	Teak Outdoor Dining Table — Round	5	7	18	32	48
RAT-SHELF	Rattan Bookshelf — 3 Tier	8	11	30	54	81

MOD. 08 Finance — Xero FY2026

Cash at Bank

$156,000

Target >$40k

Gross Margin

68.0%

Target 60%+

FY Net Profit

$184,000

FY Revenue $512,000

Open Bills

Pacific Home Supplies $4,200 due 24 May

MOD. 09 SEO Rankings — Week of 19 May 2026

Keyword Rankings Green = top 3 · Orange = top 10 · vs competitors

Keyword	Us	Competitor 1	Competitor 2	Competitor 3
coastal home decor australia	2	5	—	4
rattan furniture australia	3	6	8	7
linen cushions online	4	—	5	9
coastal throw blanket	1	8	—	6
teak outdoor furniture	5	3	—	9
rattan side table	2	—	6	4
jute placemats australia	3	7	—	—
coastal cushions online	6	—	4	8

MOD. 10 AI Priority Actions

HIGH

Follow up Angela R. Teak Table — 11 days since purchase

Oldest unfulfilled item (#HC4876, $620) is with Coastal Imports. A proactive update preserves satisfaction and avoids a chargeback.

HIGH

Scale Meta Advantage+ budget from $50 to $70/day

Advantage+ is delivering 21.93x ROAS — each extra $20/day could generate ~$438 in revenue at current efficiency.

MEDIUM

Send post-purchase styling email to May furniture buyers

With 74% open rates, a targeted cushion and throw campaign to recent buyers could add $4–6k in incremental revenue.

MEDIUM

Review Google Shopping keyword negatives

Improving keyword targeting could lift Google ROAS by 10–15% without increasing total budget.

LOW

Build Instagram content calendar — target 50 new followers/week

At +38 followers/week, consistent coastal lifestyle content is gaining momentum. A structured calendar could double growth by end of June.

MOD. 11 AEO — AI Engine Optimisation — Updated 20 May 2026

Brand Mention Tracker 5 buyer-intent queries, checked across 4 AI engines

Query	ChatGPT	Perplexity	Google AI	Claude	Notes
best rattan furniture brand australia	✓ Mentioned	✓ Mentioned	✗ Not Mentioned	✓ Mentioned	Mentioned as a top pick in 3 of 4 engines
where to buy coastal home decor online	✓ Mentioned	✗ Not Mentioned	✗ Not Mentioned	✗ Not Mentioned	Only ChatGPT surfaces us here
sustainable outdoor furniture brands australia	✗ Not Mentioned	✗ Not Mentioned	✗ Not Mentioned	✗ Not Mentioned	Not showing up — content gap
teak dining table australia	✓ Mentioned	✓ Mentioned	✓ Mentioned	✓ Mentioned	Strong presence across all 4 engines
linen cushions online australia	✓ Mentioned	✗ Not Mentioned	✗ Not Mentioned	✓ Mentioned	Mixed visibility

AEO Health Score 3 / 5 complete

✓ FAQ page targeting buyer-intent questions HIGH

✓ Schema markup on product pages HIGH

✓ Consistent business info across directories MEDIUM

○ Editorial presence for AI knowledge base inclusion HIGH

○ Product descriptions rewritten in Q&A format MEDIUM

Competitor Visibility Log Which competitors appear in AI responses

Query	Platform	Date	Competitors Seen
sustainable outdoor furniture brands australia	ChatGPT	19 May	Eco Outdoor, Citta, Pop & Scott
best rattan furniture brand australia	Perplexity	18 May	Harbour & Co, Citta
where to buy coastal home decor online	Google AI	18 May	Adairs, Citta, Pop & Scott

Competitor Ranking — AI Visibility Share Every brand mentioned across the AI answers above, ranked by share of voice

Brand	Mentions	Share	Type
🏆 Harbour & Co. (you)	14/20	70%
Citta	11/20	55%	Direct competitor
Pop & Scott	9/20	45%	Direct competitor
Adairs	7/20	35%	Adjacent — homewares
Eco Outdoor	6/20	30%	Direct competitor

vs Citta: Citta is mentioned more often on broad "coastal home decor" queries, but Harbour & Co ranks first on product-specific queries like teak dining tables.

How you're positioned when mentioned: When mentioned, Harbour & Co is consistently described as "coastal" and "sustainably made" — the brand story is coming through.

Summary: Visible in 14 of 20 tracked AI answers (70%). Strongest on product-specific queries, weakest on broad sustainability searches.

AEO Recommendations Actions to improve AI visibility — update as items are completed

HIGH

Build editorial presence to get into ChatGPT's knowledge base

Guest posts and press mentions are how AI engines learn a brand exists — currently invisible for 2 of 5 tracked queries.

HIGH

Rewrite product descriptions in Q&A format

AI engines favour content structured as direct question-and-answer pairs when pulling product recommendations.

MEDIUM

Create sustainability content targeting the eco-conscious search gap

Not mentioned at all for "sustainable outdoor furniture" — a clear content gap versus Eco Outdoor and Pop & Scott.