MOD. 01 Key Metrics
MTD Revenue
$51,240
Target $60,000
+47% vs same period last year
Yesterday
$2,580
8 orders · AOV $322
Combined ROAS
13.73x
$2,625 spend
Google 14.1x · Meta 13.47x
Open Tickets
3
Target <5 · SLA 4 hours
2 new · 5 closed
Cash at Bank
$156,000
Target >$40k
Margin 68.0%
MOD. 02 Revenue & Email
Orders · Yesterday
#HC4891
Teak Outdoor Dining Table — Round 120cm
Google
$620
#HC4890
Rattan Bookshelf — 3 Tier Natural
Meta
$389
#HC4889
Coastal Throw Blanket — Sage Green
Direct
$149
#HC4888
Hammered Copper Vase — Large
Google
$285
#HC4887
Linen Cushion Set (2) — Sandy Beige
Meta
$198
#HC4886
Jute Placemats (Set of 6)
Direct
$89
#HC4885
Rattan Side Table — Natural
Meta
$520
#HC4884
Coastal Throw Blanket — Dusk Blue
Direct
$149
FY Revenue
$512,000
FY Net
$184,000
Margin
68.0%
Klaviyo · MTD
Subscribers
11,240
+145 MTD
Open Rate
74.0%
Target 40%+
Click Rate
4.2%
Target 3%+
MTD Sends
28,400
MOD. 03 Advertising — 1 May – 20 May 2026
Google Ads
| Campaign | Spend | Conv | Revenue | ROAS |
|---|---|---|---|---|
Performance Max — All Products |
$225 | 18 | $4,980 |
22.17x
|
Performance Max — Outdoor Living |
$558 | 19 | $6,840 |
12.25x
|
Search — Coastal Home Decor |
$184 | 6 | $1,920 |
10.42x
|
Shopping — Rattan & Furniture |
$118 | 3 | $1,560 |
13.18x
|
Meta Ads
$68 DEAD SPEND — campaigns with zero purchases this month
| Campaign | Spend | Purch | Revenue | ROAS |
|---|---|---|---|---|
Sales — Advantage+ |
$680 | 18 | $14,920 |
21.93x
|
Sales — Retargeting |
$403 | 7 | $3,180 |
7.9x
|
Sales — Lookalike |
$388 | 6 | $2,640 |
6.8x
|
Brand — Awareness Pause |
$68 | 0 | $0 |
0x
|
MOD. 04 Support — Freshdesk
3 Open Tickets
| Customer | Subject | Date | Age |
|---|---|---|---|
| Sarah M. | Where is my order? (#HC4876) | 2026-05-19 | 35d |
| James T. | Wrong colour delivered — Coastal Throw | 2026-05-18 | 36d |
| Priya K. | Return request — Rattan Side Table | 2026-05-17 | 37d |
MOD. 05 Fulfillment — Unfulfilled Orders
Unfulfilled Items
| Order | Customer | Product | Supplier | Days |
|---|---|---|---|---|
| #HC4876 | Angela R. | Teak Outdoor Dining Table — Round | Coastal Imports | 11d |
| #HC4871 | Mark L. | Rattan Bookshelf — 3 Tier | Coastal Imports | 8d |
| #HC4865 | David W. | Coastal Throw Blanket — Rust | Harbour Wholesale | 4d |
MOD. 06 Kanban — Active Orders
9 Active Orders
| Order | Customer | Location | Item | Total | ETA | Courier | Stage |
|---|---|---|---|---|---|---|---|
| #HC4876 | Angela R. | Sydney NSW | Teak Outdoor Dining Table — Round | $620 | 21 May | StarTrack | ALMOST FINISHED |
| #HC4871 | Mark L. | Melbourne VIC | Rattan Bookshelf — 3 Tier | $389 | 22 May | Allied Express | ALMOST FINISHED |
| #HC4865 | David W. | Brisbane QLD | Hammered Copper Vase — Large | $285 | 23 May | TNT | ALMOST FINISHED |
| #HC4860 | Lisa K. | Perth WA | Rattan Side Table — Natural | $520 | 24 May | Toll | ALMOST FINISHED |
| #HC4855 | Tom B. | Adelaide SA | Teak Sun Lounger — Pair | $980 | 26 May | Allied Express | BOOKED |
| #HC4849 | Karen S. | Gold Coast QLD | Coastal Outdoor Sofa Set | $1,240 | 27 May | StarTrack | BOOKED |
| #HC4842 | James P. | Canberra ACT | Rattan Dining Chairs (Set of 4) | $760 | 28 May | TNT | BOOKED |
| #HC4837 | Nina T. | Newcastle NSW | Linen Curtain Set — Natural | $380 | — | TBC | IN PROGRESS (PENDING) |
| #HC4831 | Owen G. | Wollongong NSW | Teak Outdoor Bench — 180cm | $840 | — | TBC | IN PROGRESS (PENDING) |
MOD. 07 Inventory & Velocity
Stock Levels
| SKU | Product | Stock | Sold 1mo | Sold 3mo | Sold 6mo | Sold 12mo |
|---|---|---|---|---|---|---|
| CTB-SAGE | Coastal Throw Blanket — Sage Green | 4 | 18 | 52 | 89 | 142 |
| RST-NAT | Rattan Side Table — Natural | 12 | 9 | 28 | 51 | 74 |
| LCS-WH | Linen Cushion Set (2) — White | 24 | 14 | 41 | 76 | 118 |
| HCV-LG | Hammered Copper Vase — Large | 0 | 11 | 34 | 58 | 91 |
| JPM-SET4 | Jute Placemats (Set of 4) | 31 | 22 | 68 | 119 | 201 |
| CTB-DUSK | Coastal Throw Blanket — Dusk Blue | 3 | 16 | 49 | 84 | 130 |
| TK-TBL-RD | Teak Outdoor Dining Table — Round | 5 | 7 | 18 | 32 | 48 |
| RAT-SHELF | Rattan Bookshelf — 3 Tier | 8 | 11 | 30 | 54 | 81 |
MOD. 08 Finance — Xero FY2026
Cash at Bank
$156,000
Target >$40k
Gross Margin
68.0%
Target 60%+
FY Net Profit
$184,000
FY Revenue $512,000
Open Bills
1
Pacific Home Supplies $4,200 due 24 May
MOD. 09 SEO Rankings — Week of 19 May 2026
Keyword Rankings
| Keyword | Us | Competitor 1 | Competitor 2 | Competitor 3 |
|---|---|---|---|---|
| coastal home decor australia | 2 | 5 | — | 4 |
| rattan furniture australia | 3 | 6 | 8 | 7 |
| linen cushions online | 4 | — | 5 | 9 |
| coastal throw blanket | 1 | 8 | — | 6 |
| teak outdoor furniture | 5 | 3 | — | 9 |
| rattan side table | 2 | — | 6 | 4 |
| jute placemats australia | 3 | 7 | — | — |
| coastal cushions online | 6 | — | 4 | 8 |
MOD. 10 AI Priority Actions
HIGH
Follow up Angela R. Teak Table — 11 days since purchase
Oldest unfulfilled item (#HC4876, $620) is with Coastal Imports. A proactive update preserves satisfaction and avoids a chargeback.
HIGH
Scale Meta Advantage+ budget from $50 to $70/day
Advantage+ is delivering 21.93x ROAS — each extra $20/day could generate ~$438 in revenue at current efficiency.
MEDIUM
Send post-purchase styling email to May furniture buyers
With 74% open rates, a targeted cushion and throw campaign to recent buyers could add $4–6k in incremental revenue.
MEDIUM
Review Google Shopping keyword negatives
Improving keyword targeting could lift Google ROAS by 10–15% without increasing total budget.
LOW
Build Instagram content calendar — target 50 new followers/week
At +38 followers/week, consistent coastal lifestyle content is gaining momentum. A structured calendar could double growth by end of June.