🤖 AI Insights
Generated 7:18 AM AEST
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✅ Strong month — Meta Advantage+ hitting 22x ROAS, Klaviyo at 74% open rate. One campaign needs attention: Google PLA has spent $620 with 0 conversions this month.
Meta Ads
GREEN
Advantage+ Shopping at 22x ROAS — top 5% of e-commerce
Your Meta Advantage+ campaign is delivering exceptional returns. At $2,100 spend this month it has generated $46,200 in attributed revenue. Well above the 8x target — budget has room to scale.
Google Ads
AMBER
Google PLA Shopping: $620 spend, 0 conversions in 14 days
The PLA Shopping campaign is burning budget with no return. Performance Max is working well at 9.7x ROAS but this campaign should be paused while feed and targeting are reviewed.
Klaviyo
GREEN
74% email open rate — 2x the industry average of 35%
Your email list is highly engaged. The May Coastal Collection campaign achieved 74% open rate and 4.2% click rate. Klaviyo is one of your highest-ROI channels and the list is growing steadily.
Fulfillment
AMBER
2 orders waiting 8+ days — supplier follow-up needed
Orders #4891 and #4876 have been unfulfilled for 8 and 11 days respectively — both from Coastal Imports. These need urgent follow-up to avoid customer complaints and Freshdesk tickets.
Top Recommendations
HIGH
Pause Google PLA Shopping campaign immediately
$620 spent with 0 conversions in 14 days. Reallocate to Performance Max which is returning 9.7x ROAS.
MEDIUM
Increase Meta Advantage+ daily budget from $150 to $200
Campaign is constrained by budget at 22x ROAS. Each additional $50/day should generate ~$1,100 in revenue based on current performance.
MEDIUM
Contact Coastal Imports re: orders #4891 and #4876
Both orders are 8+ days without fulfilment. Proactive customer communication will prevent Freshdesk tickets and negative reviews.
LOW
Schedule next Klaviyo campaign — list engagement is at peak
74% open rate and strong May momentum. A targeted end-of-month send to the full list could add $3–5k in revenue this week.
🛒 Shopify — Yesterday’s Orders
Updated 7:15 AM AEST
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| Order | Product | Revenue | Source |
|---|---|---|---|
| #5021 | Coastal Throw Blanket — Sage | $89.00 | |
| #5020 | Rattan Side Table — Natural | $245.00 | |
| #5019 | Linen Cushion Set (2) — White/Sand | $129.00 | Direct |
| #5018 | Hammered Copper Vase — Large | $165.00 | |
| #5017 | Jute Placemats (Set of 4) | $54.00 | |
| #5016 | Coastal Throw Blanket — Dusk Blue | $89.00 | |
| TOTAL | $771.00 |
📣 Meta Ads — MTD Performance
Updated 7:15 AM AEST
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| Campaign | Budget | Impressions | Clicks | Spend | Purchases | Conv. Value | ROAS |
|---|---|---|---|---|---|---|---|
| Advantage+ Shopping — Main | $150/day | 142,400 | 2,848 | $2,100 | 46 | $46,200 | 22.0x |
| Retargeting — Site Visitors | $30/day | 28,200 | 564 | $420 | 8 | $3,360 | 8.0x |
| TOTAL | — | 170,600 | 3,412 | $2,520 | 54 | $49,560 | 19.7x |
🔵 Google Ads — MTD Performance
Updated 1:56 AM AEST
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| Campaign | Impressions | Clicks | Spend | Conversions | Conv. Value | ROAS |
|---|---|---|---|---|---|---|
| Performance Max — All Products | 18,400 | 820 | $1,060 | 14 | $10,290 | 9.7x |
| PLA Shopping — Homewares | 3,240 | 142 | $620 | 0 | $0 | 0x ⚠ |
| TOTAL | 21,640 | 962 | $1,680 | 14 | $10,290 | 6.1x |
📱 Social Media
Updated 7:15 AM AEST
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📧 Klaviyo — Email Marketing
Updated 7:18 AM AEST
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Subscribers
11,240
New This Month
145
Emails Sent
28,400
Open Rate
74%
Click Rate
4.2%
Last Campaign
May Coastal Collection
🎫 Freshdesk — Support Tickets
Updated 7:16 AM AEST
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3
Unresolved
2
New Yesterday
5
Closed Yesterday
| Date | Customer | Subject |
|---|---|---|
| 19 May | Sarah M. | Where is my order? (#5002 — 6 days) |
| 18 May | James T. | Wrong colour delivered — Throw Blanket |
| 17 May | Priya K. | Return request — Rattan Side Table |
💚 Xero — Financials
Updated 7:18 AM AEST
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FY Revenue
$512k
FY Expenses
$164k
Gross Margin
68%
Bank Balance
$156k
Overdue Bills
0
Due Soon
$4,200
🚚 Order Fulfillment
Updated 7:15 AM AEST
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Coastal Imports 2
Harbour Wholesale 1
| Order | Date | Days Waiting | Customer | Product | Vendor |
|---|---|---|---|---|---|
| #4876 | 9 May | 11d | Angela R. | Teak Outdoor Table — Round | Coastal Imports |
| #4891 | 12 May | 8d | Mark L. | Rattan Bookshelf — 3 Tier | Coastal Imports |
| #4912 | 16 May | 4d | David W. | Coastal Throw Blanket — Rust | Harbour Wholesale |
📦 Inventory
Updated 7:15 AM AEST
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| SKU | Product | Stock | Sold 1mo | Sold 3mo |
|---|---|---|---|---|
| CTB-SAGE | Coastal Throw Blanket — Sage | 4 | 18 | 52 |
| RST-NAT | Rattan Side Table — Natural | 12 | 9 | 28 |
| LCS-WH | Linen Cushion Set (2) — White | 24 | 14 | 41 |
| HCV-LG | Hammered Copper Vase — Large | 0 | 11 | 34 |
| JPM-SET4 | Jute Placemats (Set of 4) | 31 | 22 | 68 |
| CTB-DUSK | Coastal Throw Blanket — Dusk Blue | 3 | 16 | 49 |